Planning: Web Sites for Every Business

Simple! To expand your business on the Internet

You should understand the Internet as a way to extend your business, if you are not a net-centric business. The web offers an extraordinary opportunity to enhance your more traditional advertising. It most likely will never replace it completely. Part of the reason is that the Internet, and your web presence, is a passive, or pull, medium, like newspapers. Radio and television, on the other hand, are active mediums, or push mediums.

Popup advertisements on the web are a push medium, but the prospect has first to go to the web site where your ad is likely to popup (if it isn't being blocked by the browser). Furthermore, there are still many people that do not use the Internet on a regular basis and still more that are not connected at all.

A web presence will enhance your company's professional image as well as make you available, or make your hours of operation (i.e you'll be open) 24 hours a day, 7 days a week, 52 weeks of the year. That is an awesome opportunity to expand your business at minimal expense.

Were it possible, and economical, you'd probably have your business open 24 hours a day, seven days a week. Well, with a web presence, you almost can, without a lot of the inconvenience of having to run three employee shifts ! A web site is possibly the most cost effective marketing opportunity you have. It provides one more point of contact for you with prospective and past customers.

Having a web presence is extremely important for today's businesses. If you don't have a web site you are probably missing a lot of opportunity to generate revenue and you are certainly incurring higher operating and marketing costs.

It is estimated that over 70% of the all people living in North America have access to, and use, the Internet. Now that's a large prospective customer base.

We are here to help you get started.